Shayne Oliveira
Professional Summary
Marketing Specialist experienced in email marketing automation, segmentation and A/B testing, SEO content, landing pages, and GA4 conversion tracking and campaign reporting. Holds an Advanced Diploma in Advertising and Marketing Communications from Sheridan College, with hands-on campaign experience across freelance, nonprofit, and retail roles.
Core Skills
Copywriting and content creation for ads, email, social, and SEO; email and SMS automation, segmentation, and A/B testing; Shopify updates and product detail page optimization; competitor analysis, campaign planning, and launches; ad visuals, graphics, and multimedia content; KPI tracking, Google Analytics, and campaign insights.
Work Experience
- Shuttle vehicles between locations to a daily schedule for a Canadian online used-car retailer; full G driver's licence.
- Complete vehicle condition checks and inspections ahead of customer handovers.
- Coordinate vehicle movements and handovers with operations and customer-facing teams.
- Advise on social media and digital marketing activities, including campaign planning, content development, and performance improvement.
- Audit digital marketing measurement setups and translate technical findings into clear, practical recommendations for stakeholders.
- Conducting an SEO audit of a large charity website to align its content with the organisation's updated strategy.
- Analysing organic performance data, including views, clicks, impressions, CTR, and average search position.
- Reviewing website and blog pages to recommend whether they should be kept, updated, redirected, or deleted.
- Assessing on-page SEO, URL structure, internal linking, technical issues, and inbound links.
- Using SEO tools, including Ahrefs, to evaluate backlinks, referring domains, and the search value of individual pages.
- Creating a structured URL inventory with page-level findings, recommendations, and implementation notes.
- Identifying content consolidation opportunities while helping protect established organic visibility.
- Working with organisational stakeholders to plan SEO-tool access and WordPress implementation.
- Audited a nonprofit’s GA4 and Google Ads conversion-tracking setup after the Google Ad Grants account recorded zero conversions despite historical traffic and ad spend.
- Diagnosed tracking requirements for a temporary website and scoped a low-effort implementation aligned with the organization’s immediate Ad Grants reactivation needs.
- Defined “ACE test completed” as the primary conversion action and planned consistent tracking across all landing pages.
- Prepared a verification process using a live test conversion and documented the issue, corrective changes, ongoing validation steps, and future tracking considerations for donations and email sign-ups.
- Assessed campaign and technical context, including historical CTR differences, Maximize Conversions bidding without conversion history, and HTTP delivery as a potential tracking risk.
Seamless end-to-end customer experience by combining strong digital skills with hands-on operational support.
- Oversee daily e-commerce operations and warehouse activities to ensure accurate product listings, smooth order processing, and timely fulfillment.
- Manage online inventory updates, customer inquiries, and digital storefront tasks while coordinating closely with warehouse teams.
- Perform picking, packing, receiving, and organizing stock to maintain efficient workflow and meet shipping deadlines.
- Processed incoming donations by sorting, tagging, and preparing items for the sales floor.
- Ensured merchandise met quality standards and followed Talize pricing guidelines.
- Organized and replenished product racks, shelves, and displays to maintain store presentation.
- Supported back-of-house workflow by keeping processing areas clean and efficient.
- Facilitated inventory rotation to keep merchandise fresh and aligned with store needs.
- Wrote and optimized website, email, and ad copy using SEO best practices to improve engagement and search visibility.
- Collaborated on creative assets, including ad visuals, graphics, and multimedia content, for paid and organic campaigns across social media and email.
- Tracked KPIs and built performance reports using Google Analytics and platform insights to recommend data-driven improvements.
- Assisted customers in selecting TVs, audio systems, and smart-home products based on their needs.
- Explained product features, compatibility, and setup options in a clear, customer-friendly way.
- Performed product demos to showcase sound quality, display performance, and connectivity.
- Supported merchandising by organizing displays and ensuring products were properly tagged.
- Processed sales, service plans, and returns while maintaining Best Buy service standards.
- Assisted customers with fit, style, and product recommendations.
- Maintained strong knowledge of Levi’s denim, promotions, and new arrivals.
- Processed purchases, returns, and exchanges accurately.
- Supported merchandising, restocking, and maintaining a clean sales floor.
- Helped achieve sales goals through active engagement and upselling.
Hands-on Marketing Experience
- Google Ads campaign for Sheridan.
- Built advertising campaigns for Lager Shed Brewery.
- Social media campaign for a startup for caretakers.
Education
Certificates
Volunteer
- Poppy sales at the Remembrance Day parade.
- Christmas trees, apples, and popcorn drives.
- Swim Life Program.
Awards
- Glenforest Secondary School, Mississauga, ON – Recipient of Gryphon Pride Award, January 2020.
- Swimming: Bronze Cross and Medallion.