Shayne Oliveira

• Advise on social media and digital marketing activities, including campaign planning, content development, and performance improvement.
• Audit digital marketing measurement setups and translate technical findings into clear, practical recommendations for stakeholders.

• Audited a nonprofit’s GA4 and Google Ads conversion-tracking setup after the Google Ad Grants account recorded zero conversions despite historical traffic and ad spend.
• Diagnosed tracking requirements for a temporary website and scoped a low-effort implementation aligned with the organization’s immediate Ad Grants reactivation needs.
• Defined “ACE test completed” as the primary conversion action and planned consistent tracking across all landing pages.
• Prepared a verification process using a live test conversion and documented the issue, corrective changes, ongoing validation steps, and future tracking considerations for donations and email sign-ups.
• Assessed campaign and technical context, including historical CTR differences, Maximize Conversions bidding without conversion history, and HTTP delivery as a potential tracking risk.

Seamless end-to-end customer experience by combining strong digital skills with hands-on operational support.

• Oversee daily e-commerce operations and warehouse activities to ensure accurate product listings, smooth order processing, and timely fulfillment.
• Manage online inventory updates, customer inquiries, and digital storefront tasks while coordinating closely with warehouse teams.
• Perform picking, packing, receiving, and organizing stock to maintain efficient workflow and meet shipping deadlines.

• Processed incoming donations by sorting, tagging, and preparing items for the sales floor.
• Ensured merchandise met quality standards and followed Talize pricing guidelines.
• Organized and replenished product racks, shelves, and displays to maintain store presentation.
• Supported back-of-house workflow by keeping processing areas clean and efficient.
• Facilitated inventory rotation to keep merchandise fresh and aligned with store needs.

• Wrote and optimized website, email, and ad copy using SEO best practices to improve engagement and search visibility.
• Collaborated on creative assets, including ad visuals, graphics, and multimedia content, for paid and organic campaigns across social media and email.
• Tracked KPIs and built performance reports using Google Analytics and platform insights to recommend data-driven improvements.

• Assisted customers in selecting TVs, audio systems, and smart-home products based on their needs.
• Explained product features, compatibility, and setup options in a clear, customer-friendly way.
• Performed product demos to showcase sound quality, display performance, and connectivity.
• Supported merchandising by organizing displays and ensuring products were properly tagged.
• Processed sales, service plans, and returns while maintaining Best Buy service standards.

• Assisted customers with fit, style, and product recommendations.
• Maintained strong knowledge of Levi’s denim, promotions, and new arrivals.
• Processed purchases, returns, and exchanges accurately.
• Supported merchandising, restocking, and maintaining a clean sales floor.
• Helped achieve sales goals through active engagement and upselling.

• Poppy sales at the Remembrance Day parade.

• Christmas trees, apples, and popcorn drives.
• Swim Life Program.