Shayne Oliveira

Marketing Specialist
Mississauga, ON, L5A 3X3, Canada Shayneoliveira123@gmail.com 647-210-5760 LinkedIn

Professional Summary

Marketing Specialist experienced in email marketing automation, segmentation and A/B testing, SEO content, landing pages, and GA4 conversion tracking and campaign reporting. Holds an Advanced Diploma in Advertising and Marketing Communications from Sheridan College, with hands-on campaign experience across freelance, nonprofit, and retail roles.

Core Skills

Copywriting & Content Creation Email & SMS Marketing Website Management Digital Marketing Strategy Creative Development Analytics & Reporting Shopify SEO Google Ads GA4 & Conversion Tracking Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Social Media Platforms

Copywriting and content creation for ads, email, social, and SEO; email and SMS automation, segmentation, and A/B testing; Shopify updates and product detail page optimization; competitor analysis, campaign planning, and launches; ad visuals, graphics, and multimedia content; KPI tracking, Google Analytics, and campaign insights.

Work Experience

Vehicle Shuttler
Clutch, Mississauga, ON
September 2026 – Present
  • Shuttle vehicles between locations to a daily schedule for a Canadian online used-car retailer; full G driver's licence.
  • Complete vehicle condition checks and inspections ahead of customer handovers.
  • Coordinate vehicle movements and handovers with operations and customer-facing teams.
Social Media Consultant and Digital Marketing Advisor
Freelance
May 2025 – Present
  • Advise on social media and digital marketing activities, including campaign planning, content development, and performance improvement.
  • Audit digital marketing measurement setups and translate technical findings into clear, practical recommendations for stakeholders.
SEO Audit and Content Strategy Project
Surfers Against Sewage | Remote
2026
  • Conducting an SEO audit of a large charity website to align its content with the organisation's updated strategy.
  • Analysing organic performance data, including views, clicks, impressions, CTR, and average search position.
  • Reviewing website and blog pages to recommend whether they should be kept, updated, redirected, or deleted.
  • Assessing on-page SEO, URL structure, internal linking, technical issues, and inbound links.
  • Using SEO tools, including Ahrefs, to evaluate backlinks, referring domains, and the search value of individual pages.
  • Creating a structured URL inventory with page-level findings, recommendations, and implementation notes.
  • Identifying content consolidation opportunities while helping protect established organic visibility.
  • Working with organisational stakeholders to plan SEO-tool access and WordPress implementation.
Digital Marketing / Conversion Tracking Project
Stop Abuse Campaign
Project-based
  • Audited a nonprofit’s GA4 and Google Ads conversion-tracking setup after the Google Ad Grants account recorded zero conversions despite historical traffic and ad spend.
  • Diagnosed tracking requirements for a temporary website and scoped a low-effort implementation aligned with the organization’s immediate Ad Grants reactivation needs.
  • Defined “ACE test completed” as the primary conversion action and planned consistent tracking across all landing pages.
  • Prepared a verification process using a live test conversion and documented the issue, corrective changes, ongoing validation steps, and future tracking considerations for donations and email sign-ups.
  • Assessed campaign and technical context, including historical CTR differences, Maximize Conversions bidding without conversion history, and HTTP delivery as a potential tracking risk.
E-commerce Specialist and Warehouse Associate
Big boys with cool toys, Mississauga, ON
August 2025 – March 2026

Seamless end-to-end customer experience by combining strong digital skills with hands-on operational support.

  • Oversee daily e-commerce operations and warehouse activities to ensure accurate product listings, smooth order processing, and timely fulfillment.
  • Manage online inventory updates, customer inquiries, and digital storefront tasks while coordinating closely with warehouse teams.
  • Perform picking, packing, receiving, and organizing stock to maintain efficient workflow and meet shipping deadlines.
Merchandising Processing Team Member
Talize, Mississauga, ON
May 2024 – February 2025
  • Processed incoming donations by sorting, tagging, and preparing items for the sales floor.
  • Ensured merchandise met quality standards and followed Talize pricing guidelines.
  • Organized and replenished product racks, shelves, and displays to maintain store presentation.
  • Supported back-of-house workflow by keeping processing areas clean and efficient.
  • Facilitated inventory rotation to keep merchandise fresh and aligned with store needs.
Digital Marketing Intern
AppmaxCare, Mississauga, ON
January 2024 – April 2024
  • Wrote and optimized website, email, and ad copy using SEO best practices to improve engagement and search visibility.
  • Collaborated on creative assets, including ad visuals, graphics, and multimedia content, for paid and organic campaigns across social media and email.
  • Tracked KPIs and built performance reports using Google Analytics and platform insights to recommend data-driven improvements.
Home Theater Advisor
Best Buy, Toronto, ON
September 2022 – January 2023
  • Assisted customers in selecting TVs, audio systems, and smart-home products based on their needs.
  • Explained product features, compatibility, and setup options in a clear, customer-friendly way.
  • Performed product demos to showcase sound quality, display performance, and connectivity.
  • Supported merchandising by organizing displays and ensuring products were properly tagged.
  • Processed sales, service plans, and returns while maintaining Best Buy service standards.
Sales Associate
Levi’s, Toronto, ON
January 2020 – December 2022
  • Assisted customers with fit, style, and product recommendations.
  • Maintained strong knowledge of Levi’s denim, promotions, and new arrivals.
  • Processed purchases, returns, and exchanges accurately.
  • Supported merchandising, restocking, and maintaining a clean sales floor.
  • Helped achieve sales goals through active engagement and upselling.

Hands-on Marketing Experience

Education

Advanced Diploma, Advertising & Marketing Communications
Sheridan College – Pilon School of Business Management

Certificates

Hootsuite Platform Certification
Hootsuite Social Media Marketing Certification
Google Analytics Certification
HubSpot Academy Content Marketing Certification
Google AI-Powered Performance Ads Certification
Google Ads Search Certification

Volunteer

Avro Arrow Squadron
  • Poppy sales at the Remembrance Day parade.
Scouts Canada
  • Christmas trees, apples, and popcorn drives.
  • Swim Life Program.

Awards

Interests

E-commerceVideo EditingGymCooking